Convince him to groove on down on the dancefloor and you're in for a rare display of agility and natural rhythm. Shy and unassuming Inns can brighten up a room with just a smile and the words 'corporate Amex'. No party is complete without Geoffrey 'hot stuff' Inns, hardcore Boobnighter and a veritable treat for the ladies of new media. In many ways, Silocchi's presence adds a rare element of class to the new media party scene there are those that swear how her immaculate appearance inadvertently encourages them to don designerwear. 'Who's that glamorous babe at the bar?' is the question always buzzing around the room when Guardian Unlimited's very own Sophie Silocchi, PR guru extraordinaire and organiser of the Clerkenwell Social, puts in an appearance. Regardless, he always seems to have a good time and anyone looking for a fast-track into the industry should make an effort to schmooze the inimitable Lord. Get there early and you will be guaranteed to see Lord seemingly shit-faced and far too energetic for anyone who claims to work as hard as he does. He can usually be found lingering by the food or throwing food at people across the room, which probably explains his svelte form. Lord, editor of Revolution, is probably one of the strangest people you will come across at these events. Lines was voted new media personality of the year at last year's Boobnight awards. She was part of the founding team at New Media Age, and was instrumental in organising the NMA awards, conferences and parties. Be nice to him and you may get tickets to the next big European football game.ĭavina Lines, commercial director at Netimperative, knows everyone, having been in new media for more than five years. He always has a smile on his face and a funny story to tell. Mark Alexander, sales manager at Eurosport, is good fun and always keen to get the drinks in - courtesy of an expense account that seems to have no bounds. Walters has been described as having the biggest brain on the planet, by those who are perhaps jealous of him.ĪKA new media teddy bear. Sometimes, particularly after a few beers, he can enthuse too readily about the wonders and magic of b2b - to the extent that no one can understand him. Former head of Guardian Unlimited, Walters' current buzzword is b2b.
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